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Up close & personal
Noori Studio was born from Devayani's deep passion for India’s rich cultural heritage and craftsmanship, with a heartfelt mission to share this timeless artistry with the world.
A Celebration of Craft and Culture
Our story
Hi there! If you’ve found yourself on this page, you’re probably curious about Noori and how it all began. Well, let’s take a little journey together.
I was born and raised in the vibrant city of Pune, India, and from a young age, I’ve always been drawn to the beauty of art and the magic of craftsmanship. I suppose you could say I’ve always been a bit of a dreamer, always hustling, with this secret wish tucked away: to create a brand of my own, something that reflected my love for all things handmade. But for the longest time, I never quite had the courage to take that leap.
Then, one cloudy afternoon, as I sat on my rather grey sofa in my London apartment, the skies heavy and brooding, I felt an undeniable pang of homesickness. I longed for the colours of home, the sun-drenched warmth of India that now seemed so distant, only to be savoured during the fleeting days of summer. And in that moment, something clicked. It was a quiet epiphany, a spark of inspiration that lit up my soul. In that single moment, I knew. I missed home, and Noori became my way of weaving a little piece of it into my life—and, hopefully, into yours.
And so, here I am today, creating Noori, a brand that’s not just about products, but about stories, heritage, and a connection to the home I hold so dear. I hope Noori brings you the same warmth, joy, and colour it has brought into my life. 🌸
Rooted in Tradition, Stitched with Love
A piece of my heart
And just like that, Noori Studio was born. Inspired by the kaleidoscope of cultures, colours, and age-old artistry that India holds dear, Noori Studio is my heartfelt tribute to this enchanting land. It’s a place where warmth meets creativity, where each product is a love letter to the craftsmanship found in every hidden corner of India. What began as a dream to share this joy and passion has blossomed into a celebration of India’s vibrant spirit, brought into your homes and woven into your hearts. If we are fortunate enough to serve you, I hope it marks the beginning of a beautiful journey, one filled with stories, art, and connection.
So, as we say in India, Namaste, and welcome to Noori Studio, where every product is more than just an item—it’s a story waiting to be told, a piece of art born from the hands of skilled artisans. If we have the privilege of being part of your world, let it be the start of something truly special.
Lots of love,
