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Meet our founder
From Comfort Comes Craft
A Journey of Passion and Tradition

Our story

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Hi, if you've landed on this page, you probably want to know a little bit about Noori and how it came to be. Let's dive right in.

Born and raised in Pune, India, I've always been fueled by a passion for art and craftsmanship. A hustler in the truest sense, creating a brand to call my own has always been my dream. Somehow, I never quite managed to find the courage to take the plunge until one fine day when I sat on my rather grey couch in my apartment in London, clouds looming large, my eyes yearning for some colour and sun, now a rare treasure I got to witness only in the summer that it struck me. In that moment I missed home more than ever. And that's it; that's all it took. It was just that one moment that changed my life, and lo and behold, here I am today, trying to create a little something that will bring me closer to home.

Tradition in Every Stitch

A piece of my heart

And just like that, Noori Studio was born. India, with its myriad of cultures, colours, and artistic traditions, is a land that exudes warmth and creativity. Noori Studio is a manifestation of my desire to share this joy, passion, and creativity with the world. Our products are a celebration of the craftsmanship found in every nook and cranny of India, a heartfelt attempt to bring the vibrant essence of this culture into your homes and hearts. If we have the honor of serving you, we hope it's just the beginning of a beautiful journey together.

Lastly, Namaste and welcome to Noori Studio, where every product tells a story - the story of art, the story of craftsmanship. If we have the honor of serving you, we hope it's just the beginning of a beautiful journey together.


Lots of love,

Script Font Devayani Bapat